Now that I am more than in full swing of the development process of the video, I took the opportunity to reflect upon what I had done so far and to consider conceptual elements to the project. Whilst I stated that I wanted the video to be purely experimental, upon reflection I have decided that throughout the music video I would like to tackle the sensitive topic of mental health and in particular depression to acknowledge the Mental Health Awareness Week 2017.

In order to be able to create an accurate representation of mental health within my video, I have decided to research mental health in general before focusing in on the specific elements of mental health that shall be the concept of my music video. The NHS state that “one in four of us will have problems with our mental health at some time in our lives” and this is why I think it is so important to tackle it within my project. Many things can lead to mental health such as bereavement, financial problems, low self-esteem and relationships to name a few and you never know what’s around the corner, so within my video, I would like every element to be unexpected. My aim is to have a fragmented narrative to connote the uncertainty and mind of an individual suffering with mental health problems throughout the video and this shall be done with fast-paced video and shots that depict this uncertainty.