With this project being so diverse I thought it would be a great idea to collaborate with another student on the course, to make my own brief just for some extra material. I decided to make a brief for someone to create promotional/advertising material for the video like it was the official video for Royksopp. A Design student called Molly Maddison decided to take me up on the offer and use it for one of her assignments. After writing up a brief for her and keeping contact to keep up with her process she finally sent me the finished products which stuck to the brief completely and were an amazing addition to not only her project but mine also.

The Brief:

“I am creating an animated music video for a song titled ‘Running to the Sea’ for the electronic dance music duo Röyskopp. The main theme of this music video is a sketch-style of illustration and incorporating bright/ vivid colours into the style so I would like this theme and style to reflect into all of the promotional work for the video. My target audience for this is primarily 18-25 year olds of both genders so the designs must be appropriate for this age range and conceptually thought about in terms of where the advertisements would be seen. The key designs that I would like for this brief is a poster and a CD sleeve, meeting the guidelines of an A4 poster and a full-length CD sleeve. Finally, the ultimate goal for this brief is to promote Röyskopp to an English audience that have probably never heard of them before to try and amplify their career and status in the United Kingdom as artists.”

The finished products: