After looking at the brief, researching into different themes and styles I had a solid plan on what I wanted my work to look like and how to achieve this. Wanting a rough sketch theme for the assets that would be animated in a flowing way that would disassemble and then reassemble into something completely new for each scene. Sketching each asset myself I would have complete creative control of this project as said in the brief that was provided. My aims are to connect the animations and illustrations with the lyrics of the video, engaging with the audience and make them think not only about the lyrics but also what is happening on screen. I also want the video to connect with the audience on a personal level, by leaving the details out, like a face of a character, the audience will fill in the details theirselves and this will make it more personal to each audience member and not just a general targeted audience. I also want to connect with the audience through colour and narrative, this allows multiple platforms the audience can connect with if not all of them. By having a black background and colourful illustrations it would allow the audience to focus more on the animation as it makes the colours more vibrant and by having a narrative the audience are able to follow the animation easier and again connect with it on a personal level. I want to create a professional looking product that flows freely, engages with the audience and something that I can be proud of. After the final product is complete due to the actual competition being over and the winner being picked I would attempt to contact Royksopp and get some feedback on my work which would be a huge benefit to my project.