When deciding who I should aim my work at I would need to look into the background of Royksopp like the genre of music they make and their fanbase. Being a electronic duo, fans of the electronic genre would obviously have an interest in their music, I wanted to not only appeal to the electronic genre fans but also their current fanbase. This would allow me to appeal to a wider audience with my work. With the proposed targeted audience of 18-25 it gives me a starting point of who to aim my work at however with a secondary target audience or 26+ allows me to aim the music video at everyone else. By wanting to connect with the audience on a personal level as well as many other levels within my work and through many different techniques this will allow me to target a huge audience. The more range you have for a music video the more popular it will become and therefore making the song more successful. With having a primary targeted audience of 18-25 it allows me to hone in on what I would need to create, due to me being within the targeted demographic it allows me to aim the video at myself as I would be within the target audience for the project. With multiple things happening on screen at the same time, with the fast tempo music and bright colours it will keep the audience engaged which is the primary reason of a music video. You want the audience to continue to watch it and tell their friends this creates a knock on effect and allows the video to gain popularity. With all this taken into consideration I could target an audience whilst creating my work.